Retailers know money is tight for shoppers this Christmas season and they hope some creative marketing will convince customers to spend money they don’t have. You’ve heard of Black Friday, the first official shopping day of the holiday season. You’ve heard of Cyber Monday, the Monday after Thanksgiving when online retailers offer their best sales. But now T-Mobile has announced Magenta Saturday, Mattel has announced Blue Friday and Pink Friday, and outdoor retailer Gander Mountain has announced Camo Thursdays. More and more companies are getting into the act and trying to claim ownership of their own day in hopes of sticking in shoppers’ minds and becoming a permanent part of the holiday calendar. Pretty soon every day of December will be claimed by a company, industry, or product. By next year I’m expecting:
Prescription Medication Monday
Get all your family's favorite cigarette brands at deep, deep discounts!
Tracksuit Tuesday
Weight Management Wednesday
Theater Prop Thursday
Filtered Cigarette Friday
Kardashian DVD Box Set Saturday
Wine and Spirits Sunday
Bamboo, Rattan, and Wicker Furniture Fortnight
This would also be a great opportunity for non-consumer products to claim ownership of a day in hopes of making their products a bit sexier and increase demand:
Non-ferrous Metal Monday
I sure wish I knew the best day to shop for non-ferrous metals.
Automobile Diagnostic Tool Tuesday
Water Chemical Treatment Wednesday
Outdated Textbook Thursday
Industrial Fuel Friday
Space Station Saturday
Sulfur and Phosphor Mineral Sunday
Consumers will be helpless to resist rushing out and buying any product that has its own day, and it might just work for out of style products that nobody ever thought could make a comeback:
Fax Machine Monday
Angry Mob Torch Tuesday
I'm investing in buggy whips. They've got to make a comeback eventually, right?
Buggy Whip Wednesday
Cassette Tape Thursday
Floppy Disk Friday
Stagecoach Saturday
Sun Dial Sunday
The Good Greatsby 
k8edid
December 1, 2011
Buggy Whip Wednesday – I’ve been waiting for this one!!!
The Good Greatsby
December 1, 2011
A lot of people are interested in purchasing a good buggy whip but you never know if a big sale is coming up.
bigsheepcommunications
December 1, 2011
I am NOT shopping on Kardashian Saturday.
The Good Greatsby
December 1, 2011
But how else are you going to get a discount on the DVD box set?
bigsheepcommunications
December 1, 2011
Some things cost too much at any price. I’ll just keep my soul instead.
becomingcliche
December 1, 2011
Pink and Blue Fridays are just ridiculous. I can’t go all Barbie-doll-talking-to-fairies-and-hanging-out-with-Skipper on a weekday. Some of us have to WORK! Not me, but some people.
Modesty Press
December 1, 2011
Don’t forget Christmas shopping days for animal lovers.
Mighty Mouse Monday for rodent lovers.
Tommy turtle Tuesday for terrapin fans
Wren Wednesday for devotees of winged creatures
Take Tommy tarantula for a traipse Thursday for people who exercise their exotic pets.
Free Tommy tarantula Friday if you really love him.
Sail with silvery Sally salmon Saturday before eating her.
Saunter to church on Sunday with your pet skunk for perfume.
ichoosehappynow
December 1, 2011
Hi! I popped over to your Facebook page and posted an article from today’s Wall Street Journal. I thought about you because you are in Shanghai and IKEA is the hopping place for “Lonely Hearts” seniors in Shanghai.
Cheers,
Louise
The Good Greatsby
December 1, 2011
I’ve heard a bit about the “Lonely Hearts” seniors in Shanghai. I might just pop over to IKEA and confirm the level of loneliness.
She's a Maineiac
December 1, 2011
How about Taco Bell’s Explosive Brown Sundays? (I stole that one from Conan)
I am all for Wine and Spirits Sunday as long as it doesn’t involve the spooky kind. I was hoping someone would reintroduce the word fortnight. Well done, GG!
The Good Greatsby
December 1, 2011
I try and use the word fortnight every couple weeks or so.
Spectra
December 1, 2011
Just which Monday is Prescription Medication Monday? Thanks to you, I’ve got that list all drawn up now… somebody must be having a sale on zanax. Constipation meds should impress the crap out of the seniors on my list. And what a great stocking stuffer pills will make!
susielindau
December 1, 2011
Love floppy disk Friday and sundial Sunday! I am going right out to get me some of those!
pattisj
December 1, 2011
I’ve been wanting a sundial.
Kathryn McCullough
December 1, 2011
What about Car Wash Wednesday and Manicure Monday?
Todd Pack
December 1, 2011
Technically, every day of the Christmas shopping season is Angry-Mob Torch Day.
spilledinkguy
December 1, 2011
Every holiday season I tell myself I’m going to wait until after Christmas to shop/save big on floppy disks. This is gonna be the year I stick to the plan. Really. Honest.
The Good Greatsby
December 1, 2011
You’ve got to stock up during Floppy Disk Friday. You’ll never find a better deal on 10-disk value packs,
pegoleg
December 1, 2011
What do you mean fax machines are out of style? Since when? Next thing you’ll tell me the mimeograph machine in my office is obsolete. Ha ha!
The Good Greatsby
December 1, 2011
The mimeograph will never go out of style.
thelifeofjamie
December 1, 2011
Do fortnights still exist? I haven’t heard that word since I was in college Shakespeare class…either way, I’ll shop then too!
The Good Greatsby
December 1, 2011
I thought fortnight sales were all the rage.
Lenore Diane
December 2, 2011
Sun Dial Sunday … sale ends at dusk.
The Wine and Spirits Sunday would not go over too well in the southern US states, thanks to the bible belt, because liquor stores are closed and the selling of alcoholic beverages is illegal on Sundays. Then again, maybe it is just GA.
PCC Advantage
December 2, 2011
Is there a Rotary Telephone Tuesday? I need one of those. My old one broke when I had to dial a number with too many 9’s and 0’s in it…it couldn’t take it.
belleofthecarnival
December 2, 2011
Oh! I could go for track suit Tuesday! But it would have to have lots of bling!
Amy
December 2, 2011
Beware the Ides of Rabid Consumerism.
I could really rock out to Cassette Tape Thursday, though.
shreejacob
December 2, 2011
This sounds just as good as having a birthday every day! Well…except that others would be expecting gifts from you, instead of you expecting gifts from everyone else..but, since everyone else should also be thinking of buying gifts for everyone else, maybe we can just scratch the whole idea and buy gifts for ourselves instead? Think of all the heartache and friendships that can be saved when unwanted gifts are pushed into our life!
philosophermouseofthehedge
December 2, 2011
Can I set up a booth for “Cassette Tape Thursday” on the week before Christmas? (People get really tired / desperate / and will pay anything for something) Then maybe I can pay for the other days I shopped. Great post!
John Erickson
December 2, 2011
I already celebrate “Prescription Drug Monday”. It happens once a month when I get all my prescriptions refilled. And automotive diagnostic tool is pretty much everyday when your cars are 16 and 24 years old, respectively.
Now, floppy disk Friday? I think I’ll take that one on. I’ve got a couple old Apple 2e’s that need to be set up! 😀
Laura
December 2, 2011
I like the way these days flow into each other. Kardashian DVD Box Set Saturday will probably drive you to Wine and Spirits Sunday, which is a gateway to Prescription Medication Monday.
Binky
December 2, 2011
But that’s a pile of ferrous metal! I think someone is trying to scam you.
bluebee
December 3, 2011
“Kardashian DVD box sets” should be in the nuclear waste category.